Dabur wanted us to sprinkle some magic for Mother's Day with a digital commercial. The goal? Showcase the timeless relevance of Dabur Lal Tel and position it as the go-to choice for Indian mothers, all through emotional storytelling and stunning visuals.
The insight behind our concept revolves around the regional use of lullabies by mothers for their kids as a source of comfort and emotional support during times of fear or distress. But what happens when mum is stressed? We sing a lullaby for her, the way she did for us.
The emotional core of our concept lies in these everyday moments of motherhood, amplified by the use of Dabur Lal Tel. As the mother massages her child's hands and legs with the oil while singing, we witness a narrative of love, strength, and growth unfold.
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